MaMa Nola’s
I was tasked with developing a local 826 education / tutoring store for the state of New Orleans. Leaning into the scope of the city’s mysticism with a sweet exterior by introducing the story of MaMa Nola’s! A learning education center for tutoring and writing where kids can fall into the mystical charm and uncover the magic of fundemental reading.

Scope
Visual Branding
Graphic IllustrationWordmarks
Brand Packaging
Brand Motion
Posters and Stationary
Brand Social Media

Credits
Kennedy S. Noble


Developing 826The one and only, magical, mystical, Mama Nola’s!
Letter Forms, Patterns, etc.
My goal for MaMa Nola’s was to translate the rich culture of New Orleans into a concept that was palpable for children. The resulting idea centers on its owner, Ms. Nola! A master baker whose culinary genius is a clever cover for her true, mystical nature.

To the world, she runs a simple bakery, but in reality, her recipes are a form of enchantment, and she knows how to cast a delicious spell or two. Developing her character was very fun, as she is designed to be a captivating figure whom children can easily understand and connect with.



Social Media, Stationary, & WebsiteFind us everywhere!
I prioritized maintaining a unified brand voice for 826 NOLA, ensuring its unique identity resonates seamlessly across all physical and online platforms.



Enchanting Tales & Treats!
826 New Orleans promotional event.

In partnership with MaMa Nola and a popular local bakery, 826 NO presents a special event where children create their own delicious treats inspired by the fairytale they are reading. This engaging activity simultaneously builds phonics and reading skills while enhancing fine motor development.



826 Store
The New Orleans staple of education!

When creating the store for 826 New Orleans, I wanted the store to show the mystcial / culutral character of its home base. Centering on the repeating theme of magic and allure.




826 Swag
Represent New Orleans the right way!

When making the swag / merchandise for the store I really wanted to lean into a play on words and a re-invention of everyday items we use by expanding on the magic of the childs imagination.







Process

When going through the iteration process, this project was the first instance where I had to learn what it meant to “iterate.” To do something over and over again in order to see the finished result of a project and not only have one idea be the end-all-be all. 826 Nola will forever be my favorite student project ever!









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