Our goal was to craft a culinary tour of Ann Arbor that was both digestible and visually compelling, giving each dining venue its own unique character.

We feature the collegiate staple Misfit Society for its bold café culture, the moody ambiance of The Ravens Club for evening drinks, and the vibrant fusion of culture and flavor at Frita Batidos—a personal standout.

The visual direction was rooted in a hand-made, global village aesthetic. We studied the textured art of linocut printing to develop a jagged, worked-over style, which then guided the animation principles for the motion graphics, informing how each element moved on screen.