This project was created as part of a student-sponsored collaboration with Gardner White.
All rights to the work are retained by the student creators and the sponsoring company.

Gardner White : Outlet!

For this sponsored project, we developed a complete rebrand for the Gardner White Clearance Center. The new identity emphasizes a distinct separation from the retailer’s regular furniture store experience.

ScopeBrand Design
Copywritting
Packaging Design
Advertisment Design

Credits:
Kennedy S. Noble

Copywritting— Destiny Smith, Natalie Bazydlo


Gardner White : 
The Rebrand Letting the Outlet tell a new story.

 The focus of this Clearance Center rebrand is to highlight the uniqueness of every find. Shopping isn’t just about acquiring something for the moment; it’s about securing a lasting treasure.

 Welcome to The GW Outlet, where a friendly, inviting experience meets a new era of smart shopping.


Brand Pillars :

Live More,
Pay Less

Shop smarter to save bigger.
Value worth coming home to.

Save Time,
Save Money

Fast finds for real life.
Where every pick pays off.

Lucky Finds,
Lucky Price

From quick stop to big score, walk out with a win.


Brand Essence :

Give you time, saves you money, and feels like luck.




Colors & Assets :

Colors

When choosing the colors to re-define the Gardner White Outlet brand. We choose colors that pay homage to the orginal brand and shades of yellow and green to highlight our brand essence.
Assets

Drawing again from our brand essence, we extracted the core keywords: Save, Time, and Luck.

We have translated these values into intuitive iconography, guiding you to the best deals with both speed and serendipity.



Gardner White : Element of “!”
Stylistically, we want to leverage the exclamation point (!) as a key visual element.

This will help draw attention to signage and advertisements, creating a dynamic spotlight on both imagery and typography.