The stigma surrounding natural hair within the Black community has long been a source of pain and marginalization, often rooted in Eurocentric beauty standards that devalue textured hair.
By leveraging strong imagery that celebrates the diversity and beauty of Black hair, combined with direct, empowering typography, we can actively challenge these harmful narratives.
Research and Strategy
Brand Identity
Art Direction
Packaging
Motion Graphics
Graphic Illustration
Photography : Ornelle Chimi
An ode to all Black Women.
Or to anyone who has expirienced prejudice, exhaustion, stigma, or lack of confidence within their own naturally curly hair.
To uplift, instill confidence, and give pride towards the beauty of natural black hair.
Confident • Motivating • Straight Forward
Progressive • Uplifting • Encouraing
Patterns emulate the natural structutre of braided hair, curl types, and the afro.
Bold typography with a textured effect, symbolizing curly / frizzy hair.
Shades of Blue symbolizing the culutral significance of black cultural roots.
Shades of yellow symbolizing the pride, joy, and neauty of black hair.
MAY 18th, 2026 • Detroit MI
COBO HALL • 11AM-4PM
Discover the power of natural hair at The CROWN SUMMIT, the ultimate expo for Black women to learn, connect, and celebrate. Experience dynamic educational seminars, hear from celebrity icons, and win amazing swag!
Cosmetic Hair Care Line
Our hair care is curated to provide the essential foundation you need to achieve your desired results, no matter the style!
PROCESS : THE BECOMING OF IT’S NATURAL