JIFFY!
I was tasked with developing a new refreshing look for Jiffy, a well-loved Michigan born and rasied company thats been feeding families for over a century. Within these designs my main focal point was to signify “the moment.”

Conceptualizing the theme of how Jiffy brings family togther as soon as their food hits the table.Scope
Packaging Design 
Visual Branding
Graphic Illustration
CopywrittingCredit

Kennedy S. Noble

#themoment
When developing the main concept of the packaging, I wanted to take emphasis on looking within—specifically, looking within the home. When you take a glance inside someone's window, what do you see? You could see a family together, taking those special moments with none other than a box of "Jiffy" to add to the tender moment.
Packaging & Dielines

The packaging tells a story: imagine looking through the window of a cozy family home to see these muffins waiting inside. This 'window view' concept anchors the back panel and the 'OUR STORY' narrative.

I also introduced fun, memorable taglines that nod to the brand’s legendary status in American family life.


Process



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