JIFFY!
CREATED WITH : PHOTOSHOP ILLUSTRATOR
Packaging Design
Visual Branding
Graphic Illustration
Wordmarks
Overview
I was tasked with developing a new refreshing look for Jiffy, a well-loved Michigan born and rasied company thats been feeding families for over a century. Within these designs my main focal point was to signify “the moment.” Conceptualizing the theme of how Jiffy brings family togther as soon as their food hits the table.
Credits: Kennedy Noble
Main Concept
When developing the main concept of the packaging, I wanted to take emphasis on looking within—specifically, looking within the home. When you take a glance inside someone's window, what do you see? You could see a family together, taking those special moments with none other than a box of "Jiffy" to add to the tender moment.
Color, Type, & Assets
Packaging
Process
Research Presentation
Moodboard